Finance defined campaigns
Support agreed player-acquisition activity across measurable channels and markets.
User acquisition financing for iGaming.
Scale measurable player acquisition with non-dilutive capital structured around player value, cohort performance, and payback.
iGaming user acquisition financing funds a defined player-acquisition program without requiring the operator to sell equity. The underwriting focuses on how players are acquired, how they create contribution, and how consistently that value returns over time.
Fund player growth on its own economics.
Established iGaming operators can often see the relationship between marketing spend, first-time depositors, repeat activity, gross gaming revenue, incentives, and contribution. Acquisition can be measured at the program level. Scaling it still consumes cash before a player cohort has matured.
Follow cohort value
Connect acquisition cost with player activity, net revenue, incentives, retention, and contribution.
Build from evidence
Increase acquisition capacity when deployed cohorts continue to perform against the plan.
The signals behind an iGaming financing decision.
Channel and market history
Spend, registrations, depositing players, acquisition cost, promotional cost, and performance by channel, geography, and campaign.
Revenue and contribution
Player-level or cohort-level activity, gross and net revenue, bonuses, payment costs, gaming duties where applicable, and contribution cash.
Repeat behavior
How activity and value develop after acquisition, including reactivation, churn, and the concentration of value within a cohort.
Licensing and platform constraints
The markets served, product structure, advertising restrictions, payment environment, and other factors that affect deployment or payback.
Designed for operators with an established acquisition engine.
The strongest candidates have meaningful operating history, accessible customer and revenue data, proven channels, and a clear plan for deploying incremental capital. Pre-launch concepts and acquisition programs without repeatable player economics are generally harder to finance.
iGaming financing FAQ.
Is this general-purpose iGaming funding?
No. The financing is designed for a defined, measurable user-acquisition program. It does not provide unrestricted corporate spending.
Does 23 Broadway take over the operator’s campaigns?
No. The operator keeps control of advertising accounts, creative, media buying, and day-to-day execution.
Can regulated markets be considered?
Yes, subject to the operator, jurisdiction, licensing position, acquisition channels, and overall underwriting. Availability is determined case by case.
What matters most in underwriting?
Reliable acquisition history, connectable player and revenue data, repeatable cohort performance, visible contribution, and a payback profile that can support the proposed financing.
Discuss an iGaming acquisition program.
Start with your markets, channels, historical spend, player economics, payback, and capacity to scale.
Discuss financing