Title-level economics
Review performance by game, platform, geography, channel, campaign, and acquisition period.
User acquisition financing for mobile game publishers.
Fund proven player acquisition without another equity raise. Financing is structured around retention, monetization, contribution, and cohort payback.
Mobile game user acquisition financing helps publishers deploy more budget into titles and campaigns with observable player economics. The core use case is established acquisition with demonstrated product-market fit.
Bridge the gap between spend and player value.
Mobile-game publishers pay for acquisition before a cohort’s full advertising or in-app purchase value is known. When retention and monetization are repeatable, that timing gap can be financed around the acquisition program rather than with permanent equity.
Player value over time
Connect CPI or CAC with retention, payer conversion, ad revenue, IAP revenue, and contribution.
Incremental scale
Fund a defined UA plan where historical evidence supports additional spend.
Evidence that a mobile-game UA program can scale.
Cohort durability
D1, D7, D30, and longer-term retention where relevant, compared across channels and acquisition periods.
Revenue formation
In-app purchases, advertising revenue, payer conversion, ARPU or ARPDAU, platform fees, and contribution margin.
CAC and payback
How acquisition cost returns over time, including the difference between forecast and realized cohort value.
Room to deploy
Channel headroom, geographic expansion, creative throughput, and the operational ability to put incremental capital to work.
For publishers with live titles and measurable monetization.
The strongest fit is a publisher with launched products, meaningful acquisition history, accessible player-level or cohort-level data, and an identified plan for scaling spend. Funding a prototype or an untested launch is a different risk and is not the core use case.
Mobile-game financing FAQ.
Can the financing support more than one title?
Potentially. The structure depends on the quality and separability of the data, the economics of each title, and the proposed acquisition plan.
Which monetization models can be reviewed?
In-app purchase, advertising-supported, subscription, and blended models can be considered when their customer value and contribution can be measured reliably.
Does the publisher keep its ad accounts?
Yes. The publisher keeps control of campaigns, creative, media buying, and advertising accounts.
Is forecast LTV enough?
No. Forecasts are useful, but underwriting also needs observed historical performance and a way to compare predicted value with realized outcomes.
Discuss a mobile-game UA program.
Start with the titles, channels, spend history, retention, monetization, cohort payback, and available scale.
Discuss financing