Measure beyond signup
Connect acquisition source with funded, active, or otherwise economically meaningful customer behavior.
Capital for measurable customer acquisition, structured around activation, repeat participation, contribution, and payback.
Prediction-market operators can use financing to support a defined acquisition program without selling equity. The review focuses on observed customer economics and the operating context of each market.
Acquisition in a prediction market is not complete at registration. The useful economic unit is an activated customer whose participation, trading or transaction behavior, fees, incentives, and repeat activity can be followed over time.
Connect acquisition source with funded, active, or otherwise economically meaningful customer behavior.
Understand how event cycles, market breadth, incentives, and engagement influence cohort value.
Finance channels and markets where historical economics support a larger acquisition plan.
Spend and customer outcomes by channel, campaign, geography, incentive, and acquisition cohort.
The conversion from registration to funded or active participation and the time required to reach it.
Fees or revenue, incentives, payment and transaction costs, repeat activity, and contribution by cohort.
Jurisdictions, licensing or regulatory posture, product mechanics, liquidity considerations, and advertising constraints.
The strongest candidates have an operating product, reliable customer and transaction data, established channels, visible repeat participation, and a clear use for incremental acquisition capital. Availability is determined case by case.
The core use case is scaling a live acquisition program with observed economics. A new market may be considered when the operator already has sufficiently relevant performance history and operating capacity.
It depends on the product. Registration alone is rarely enough; underwriting focuses on the point where customer behavior begins to create measurable economic value.
Yes. The operator retains ownership and control of its product, campaigns, creative, media buying, and advertising accounts.
Yes. Jurisdiction, operating permissions, product structure, advertising rules, and other material constraints form part of the case-by-case review.
Start with the product, jurisdictions, activation funnel, acquisition history, customer value, and deployment plan.
Discuss financing