Proven channels
Performance history across paid social, search, affiliate, influencer, or other measurable acquisition sources.
Finance measurable player acquisition.
Non-dilutive user acquisition financing for established social-casino and sweepstakes businesses with observable player value and repeatable payback.
The financing supports an agreed player-acquisition program. It does not require an operator to sell equity or hand over control of campaigns, creative, media buying, or advertising accounts.
Turn proven player economics into acquisition capacity.
These businesses often pay acquisition costs before the full value of a player cohort appears. When purchase behavior, repeat activity, incentives, and contribution can be measured by acquisition period, the program can be evaluated on its own economics.
Player-level economics
Acquisition cost, purchase behavior, promotion cost, repeat activity, contribution, and realized payback.
Operator-led execution
Your team retains campaign execution while the financed program is monitored against the agreed plan.
The operating signals that matter.
Cost and source quality
Customer acquisition cost, registration or activation rates, first-purchase behavior, and performance by channel, creative, market, and cohort.
Repeat activity
Frequency, retention, reactivation, promotion usage, and how behavior develops after a player is acquired.
Net contribution
Revenue after promotions, prize or redemption costs, platform expenses, payment costs, and other variable economics relevant to payback.
Market and platform context
The operating model, jurisdictions served, marketing restrictions, platform dependencies, and other constraints that affect acquisition.
For established acquisition programs.
Strong candidates have meaningful operating history, accessible customer and revenue data, repeatable acquisition channels, and a defined plan for incremental spend. Each opportunity is reviewed individually, including the applicable operating and regulatory context.
Social casino and sweepstakes FAQ.
Is this financing available for every operator?
No. Availability depends on the operating model, jurisdictions, compliance position, data quality, acquisition history, and economics of the proposed program.
What can the financing be used for?
The intended use is agreed, measurable player-acquisition activity. It is not general-purpose corporate capital.
Does 23 Broadway run the campaigns?
No. The operator keeps control of execution and its advertising accounts.
What makes a program financeable?
Consistent acquisition history, measurable customer value, understandable variable costs, visible cohort payback, and the operational capacity to deploy more spend.
Discuss a social-casino or sweepstakes acquisition program.
Start with your markets, acquisition channels, player economics, operating history, and capacity to scale.
Discuss financing