Start with your next decision.
Understand customer value. Fund proven acquisition. Or bring both together.
Atlas and Capital work independently. We build the scope around your business, with a clear outcome to review.
Forecasts, value signals and recommendations.
Strategy, budgets, accounts, creative and final calls.
Agreed capital for a defined acquisition program.
Scope, measures and review dates set together before anything starts.
A focused test. Evidence you can use.
Start with one acquisition question. Atlas adds forecasts, signals and recommendations to the way your team works.
- 01
Connect the context
Review acquisition and customer data, definitions and data quality. Agree the access needed for the test.
- 02
Define the outcome
Choose a cohort, channel or decision. Set the goal, forecast period and review criteria together.
- 03
Use the output
Bring a forecast, predicted-value signal, campaign finding or creative review into the agreed workflow.
- 04
Review what happened
Compare the prediction or recommendation with observed outcomes. Decide what to refine, expand or stop.
A defined program. Capital with a plan.
Start with observed acquisition economics. Financing is structured around customer value and payback.
- 01
Establish the baseline
Review spend, channels, cohort performance, payback and the capacity to deploy more budget.
- 02
Agree the program
Complete underwriting. Agree the amount, acquisition activity, deployment, reporting and repayment structure.
- 03
Deploy capital
Provide upfront, non-dilutive financing for the agreed acquisition spend. Your team runs the campaigns.
- 04
Follow the results
Monitor customer value, payback and financed exposure. Review further capital when observed performance supports it.
A shared view of growth.
Connect acquisition intelligence with capital. Forecasts and observed performance inform both the marketing review and the capital plan.
- 01
Start from the same evidence
Connect acquisition, customer and revenue data. Review historical performance and agree common definitions.
- 02
Build the intelligence
Define the Atlas scope around customer value, forecasts, signals or reviews. Check predictions against observed outcomes.
- 03
Agree the capital plan
Underwrite a defined acquisition program. Set the financing, deployment and repayment structure.
- 04
Review and decide
Follow forecast value, realised returns and payback together. Your team decides how to act; further capital depends on the evidence.
Your team owns the decisions.
Your knowledge of the customers and channels stays central. We add acquisition intelligence, underwriting and agreed capital around the work your team does.
Your team keeps
- Strategy and budgets
- Campaigns and media buying
- Creative and compliance
- Advertising accounts
- Final decisions
23 Broadway provides
- Forecast customer and cohort value
- Send value signals to your ad platforms
- Recommend where to scale, hold or slow
- Fund agreed programs, after underwriting
- Review the results with your team
Day-to-day operating control stays with you.
What we review for Capital.
What you spend, what customers return and how reliably that value develops.
Directional numbers are enough for an initial discussion. Full underwriting follows where the economics indicate a potential fit.
Explore the capital illustrationPayback
How quickly is acquisition spend recovered through customer revenue? We review the development of payback across cohorts.
Retention
How consistently does customer value develop and persist over time? Retention and monetisation patterns help explain the return.
Data quality
Can acquisition, customer, behavioural and transaction data connect reliably? We assess coverage, completeness and common definitions.
Scalability
Does historical performance support higher acquisition spend? We review channel capacity and how economics behave as spend changes.
Volatility
How stable is performance across cohorts, channels and periods? We consider changes in payback and the range of possible outcomes.
Financing depends on underwriting and an agreed structure. Terms, repayment, timing and performance vary by partnership. An initial discussion does not guarantee funding.
Bring us your next acquisition question.
Tell us what you want to improve and whether you are exploring Atlas, Capital or both.
Talk to 23 Broadway