ATLAS

Improve return on ad spend.

We work alongside high-performing marketing teams to understand customer value and improve acquisition decisions. Atlas is a growing suite built on our own predictive models.

ROAS ForecastCohort A Forecast ROAS, day 1802.07× 30 days observedForecast Forecast return Value SignalsCustomer B predicted_value$360.00 Accepted by the ad platform Improve return Agent ReporterWeekly review Brand searchScaleRoom for a measured increase. Predicted ROAS 3.4×Goal 2.5× Decide what’s next
Predictive modellingDifferent models for different tasks, built around your definitions of value.
  • 1M+ customers analyzed
  • 190M+ predictions generated
  • 600K+ value signals sent to ad platforms

To date, October 2026

Forecast returnROAS Forecast Improve returnValue Signals Decide what’s nextAtlas AIAgent Reporter and Creative Radar

Forecast return.

ROAS Forecast

Follow a cohort from its first activity to predicted return and payback. Keep each forecast so you can check it against what happened.

  • Customer-value models
  • Cohort forecasts
  • ROAS and payback
  • Forecast validation
Follow a cohort forecast

Improve return.

Value Signals

Give your ad platform a view of future customer value. Agree the outcome and event, then send predictions that inform bidding.

  • Predicted-value events
  • Agreed platform mapping
  • Delivery health
  • Controlled test review
Trace a value signal

Decide what’s next.

Atlas AI helps teams make better decisions about marketing spend. Agent Reporter and Creative Radar improve acquisition results and save time on analysis.

Understand performance
Combines forecasts, results and your business context.
Spot issues and opportunities
Highlights what is working and flags problems early.
Decide where to spend next
We are working toward answers shaped by your budget, KPIs and constraints.

Agent Reporter

Find the campaigns that need attention. Read the recommendation, inspect the evidence and revisit earlier reviews before your team acts.

Review a campaign finding

Creative Radar

Find emerging winners and signs of fatigue. Look at the image, headline, copy and CTA together. Make the next test specific.

Explore a creative review

The Atlas operating loop.

Each result improves the next signal or recommendation.

01

Connect

Acquisition, customer, transaction, business and platform data.

02

Predict

Expected customer and cohort value.

03

Signal

Map model output to platform events and values.

04

Decide

Economics, objectives, constraints and current context.

05

Measure

Predictions and decisions against realised results.

One shared foundationData qualityBusiness definitionsPermissions, approvals and auditModel, decision and outcome history

Layer onto what already works.

Atlas works beside existing teams, systems and decision processes.

You keep

  • Team
  • Strategy
  • Accounts and creative
  • Existing reporting
  • Final decisions

Atlas provides

  • Predicted value signals for ad platforms
  • Recommendations to scale, hold or slow
  • Creative winners and fatigue
  • Customer and cohort value forecasts
  • Outcomes measured against each recommendation

Your team or agency continues to run media. Atlas supplies signals and decision support.

Start with one useful test.

Run Atlas beside the process you already have. Agree what a useful result looks like before you start. Go deeper only where it earns its place.

See how a first test works
01

Choose

One market, channel, cohort or question.

02

Connect

The data required for the test.

03

Run

Atlas beside the current process.

04

Review

The evidence, together, against what you agreed.

05

Expand

Only where Atlas earns it.

Where would earlier evidence help most?

Use Atlas on its own or alongside Capital. Your team keeps control of accounts, budgets, creative and final decisions.

Discuss a first test