What is user acquisition financing?
How companies fund measurable customer acquisition without selling equity.
Capital guideUnderstand the economics of acquisition.
Practical guides to financing, customer value and payback. Start with the question that matters to your team.
When does acquisition
pay back?
Follow the contribution from one cohort. The crossing point tells you when its customers have covered the cost of finding them.
Read the payback guideMonth$500k acquisition cost
1
$100k
2
$240k
3
$390k
4
$525k
Illustrative cohort. Payback occurs during month four.
What is cohort financing?
How acquisition cohorts can be financed using customer value and payback.
Capital guideFinance acquisition without selling equity
When equity and non-dilutive acquisition capital suit different uses.
OwnershipUser acquisition financing vs. revenue-based financing
What each product underwrites, how the capital is used and when each may fit.
ComparisonFinancing regulated acquisition markets
Assess customer economics alongside licensing, payment and platform constraints.
Specialized marketsWhy predicted customer value improves advertising signals
Advertising platforms optimize toward the signals they receive. Predicted value helps them learn which customers to find.
Atlas